Matthew founded this uniquely branded Start-Up Price Comparison Company in 2007, and proceeded to manage it full time from mid-2009 to 2012/13.
The original premise was to achieve 1% of the existing affiliate market worth around 150 million pounds; over a 4-5 year period. It did not succeed in this, despite a very strong start. Critical mass was not reached in time to grow the company as envisaged.
PriceInspector was one of the first Comparison Sites to offer a Login, Search History and Changing Price Alerts. Its planned USP of crowd sourced pricing (you would be the PriceInspector) never materialised as a Business Model change was brutally enforced with Googles release of Panda / Penguin updates in early 2010.
Matthew was involved in ever aspect of the business with a strong focus on the Technical side.
Canine Sidekick - Sherlock Bones!
The Technical side of the business can be considered a success as it reached its objective to scale with the business growth, reaching 20 million products for the USA version of the system.
Matthew achieved the Full architecture, design and implementation using .NET 2-4+, c#, N-Tier, ORM and Web Forms (as originally designed in 2007 pre-MVC).
High Quality Graphic Design, HTML, CSS Front End and SEO was produced by 3rd Parties.
Back end Admin Solution uses ASP.NET Ajax Telerik Devcraft for rapid development.
Collaborate with Web Designer / 3rd party Contractors to direct overall creative branding of the site.